PACKAGING DESIGN • MOTION GRAPHICS I STUDENT JOB
From 2019 to 2021 I worked a part-time student job at MakeYourOwnSpirit. A company based in Drongen, Gent that sells a range of alcoholic beverages with customizable labels.
My work consisted of designing labels for B2C and B2B purposes, making motion graphics for social media ads and updating the website with Elementor and WordPress.
A selection of customizable B2C labels designed for MakeYourOwnSpirit
When designing labels for MakeYourOwnSpirit’s B2C side of the operation, there were three important factors to keep in mind when designing a label
- Each label needs a theme while still being broad enough to be used throughout (most of) the year.
- The labels are not static. The customer has the ability to move, add and remove text boxes and images. The design needs to accommodate for these possibilities.
- The system was restricted in its typography options. For example: line height could not be adjusted. This made getting the typography right challenging.
A video explaining how the MYOS concept works
USP and brand awareness ad for Instagram
During my time at MYOS I made a handful of video advertisements for social media. While the videos themselves were quite straight forward, they gave me valuable experience in animation workflows both for myself and towards the customer (in this case, MakeYourOwnSpirit).